PRE-WORK: UNDERSTANDING THE ALGORITHM

How Instagram actually works. Once you understand that, you'll stop fighting it and start working with it.

MODULE 1: SCALE YOUR STRATEGY 

Your brand, your story, your niche, your target audience and your content pillars all nailed before you film another thing. This is the foundation everything else sits on. Miss this and nothing else works. Nail it and everything clicks.

MODULE 2: MARKET RESEARCH

Stop guessing what to post. The exact process to find what's already performing in your niche, build your content inspiration vault and steal hooks from completely outside the hair world. This is where the ideas nobody else is using come from.

MODULE 3: SETTING UP YOUR AI PERSONAL ASSISTANT

How to set up Claude as your personal content assistant so you're never staring at a blank screen again. Plus how to set up your profile so the right person follows you the second they land on it not just scroll past.

MODULE 4: SCALE YOUR CONTENT

How to become the go-to hairdresser in your niche. Hook and hold content that stops a complete stranger mid-scroll. The four creator types - find yours so every post you make has a real purpose, not just a hope that it lands.

MODULE 5: TRACKING YOUR DATA
Weekly and monthly check-ins using AI so you always know exactly what's working and what isn't. How to spot the patterns in your data and then multiply what's already getting results instead of starting from scratch every week.

MODULE 6: SCALE YOUR FOLLOWERS

The trial reels framework that gets you new followers fast the exact formula behind my 12.7 million view reel and my 6.2 million view reel. Plus how to turn new followers into people who actually trust you enough to buy from you or book you.


MODULE 7: SCALABLE CONTENT FUNDAMENTALS

Hooks, watch time, winning formats, CTA strategy, SEO breakdown and how to actually read your insights. The mechanics behind content that performs all in one place. This is the module that makes everything else make sense.

MODULE 8: BRANDS & MONETISATION

How to position yourself as a brand partner, move from gifting to paid deals and understand what you're actually worth. The real numbers what hairdressers at 5k, 10k, 30k and 50k followers can realistically charge. And how to make the right brands come to you.

MODULE 9: DIGITAL PRODUCTS

How to build your email list, create your first mini course and sell it so it earns while you're not at the chair. Income that doesn't require you to be physically present. This is what reducing your chair days actually looks like.


IMPLEMENTATION ZONE

A content audit exercise, a 6-week growth challenge, weekly action sprints, a follower growth tracker and a brand readiness checklist. This is where results actually happen - not in watching modules, but in doing the work - Together.


BI-WEEKLY GROUP CALLS WITH ADELE
Starting 18th August at 12pm

Every two weeks, live with Adele. Bring your account, your content, your stuck points. Get real-time feedback from someone who has done exactly what you're trying to do. Not a Q&A from a stage - I'm actually in the room with you.


PRIVATE Q&A PODCAST WITH ADELE

Your most asked questions answered in Adele's voice. Built around real questions from real students. The kind of answers you'd usually have to pay coaching rates to get access to.


1K FOLLOWER GROWTH FAST TRACK CHALLENGE

Six weeks of growth strategy, pre-recorded and ready to go. Whoever does the work and implements it properly gets a 1-to-1 call with Adele at the end. The shortcut for the people who are actually ready to move.


FACEBOOK COMMUNITY 
An incredible community of people "like you". Super supportive & encouraging - A space for you to get support, direct access to Adele & somewhere to share your wins (oh yes, there will be lots). Lifetime access to Adele's advice & feedback. 

what's included?